Targeting the audience: Hitting bull eye. Before commencing the journey of writing a successful essay, one should always keep in mind the audience of the essay. Which type of audience will read the essay? What is the purpose of this essay? Any author should be well prepared to answer these questions. In case the essay is being written for the admission panel for some business school, the pointers and logic within the essay should be portrayed in a manner, which can best describe the candidate profile within the scope of the essay.